The FCC implemented the Telephone Consumer Protection Act of 1991 (the “TCPA”) adopted rules, including prohibiting the initiation of telephone calls (other than a call made for emergency purposes or made with the prior express consent of the called party) using automatic telephone dialing systems or an artificial or prerecorded voice to telephone numbers assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call.
Leads are not really leads or appointments. They are calls that have little information to the owner as to why you are coming just that you are “stopping by”. You will be told you have a set protected territory only to find that there is a rep already in the territory for months. And your territory has been worked by roving reps for years. Be prepared to be thrown out of businesses that had horrible experiences with this company or one of its affiliates, IPA, GPS and other 3 letter acronyms to disguise themselves.
REQUEST FROM YOUR EXISTING CLIENTS : Charity they say begins at home. The best place therefore to start your SMS marketing campaign is with your present clients. Many businesses that own a website request their client to provide their phone number while registering on the site. Others ask them for it when they are ready for their SMS marketing campaign. You mustn’t necessarily go directly requesting for it. You might tell them you can offer updates about new products and services and promo information through text message. It is very unlikely that many clients will object to this.

This question exists for many. First, NEVER EVER purchase a list of mobile numbers. (SMS/MMS) marketing is permission based, and ultimately you want a list of customers numbers who are genuinely interested in your product or service and are happy to receive your text message and are likely to buy your goods and service. Remember, you can turn customers off and possibly upset a lot of your potential customers when sending text messages on their mobile devices without their consent.
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