The answer to this question is complicated. You can legally purchase phone numbers, since there is no law that forbids you to do this. When you are buying phone numbers, you are essentially purchasing data. However, it is what you do with those purchased phone numbers that determines if you stay on the legal side of the law or not. Read on to find out more about what you can or cannot do with purchased phone numbers.
Sending text messages to phone numbers of owners who have not opted-in to your SMS campaign is an illegal practice. It is a violation of federal law under the TCPA, and it can result in costly lawsuits. Consumers can sue you for sending them unsolicited messages, and they can claim between $500 and $1,500 for every unwanted text message that you have send to them.
USE SHORT CODES EXTENSIVELY : A shrewd way some top business marketers gets subscribers for their SMS campaign is through the use of short codes. What you simply do is to ask your people to send a code to a customized number to get something of value from the service you render. This might be them getting a discount on a sale, getting a bonus or even ordering a product through that means. Meanwhile your system adds such persons’ phone numbers to your database. It becomes a win-win scenario. You get the subscriber, they get the value you offered and everyone is happy.
Organizations have been gathering client information for a considerable length of time by offering a birthday complimentary gift, i.e. a free item or administration on your birthday. Clients will probably believe you with their telephone number on the off chance that they receive a type of reward consequently. You can also send them one-month, half year, or one-year “anniversary” rewards based on their join date.
Trulia reduces the time it takes to respond to online leads. The odds of successfully contacting an online lead are 100 times higher if the lead hears from an agent within five minutes of submitting an online form. With programmable voice and SMS, real estate agents are instantly connected on a call with a new lead, or sent an SMS with lead details.
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Leads are not really leads or appointments. They are calls that have little information to the owner as to why you are coming just that you are “stopping by”. You will be told you have a set protected territory only to find that there is a rep already in the territory for months. And your territory has been worked by roving reps for years. Be prepared to be thrown out of businesses that had horrible experiences with this company or one of its affiliates, IPA, GPS and other 3 letter acronyms to disguise themselves.
Due to the dynamic nature of (SMS/MMS) marketing technology and the messaging industry, the Messaging Compliance Rules are constantly being updated from time to time. As a result, I’d strongly encourage clients to review vendors’ terms and conditions and proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws.
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