The new Telephone Consumer Protection Act guidelines going into effect on October 16th 2013 require written, auditable consent for every consumer in a mobile database whereas previously consent could be express, meaning a company had previously done business with an individual. For those marketers not already using written consent for their opt-in programs, the new guidelines will require a significant change in how they structure their programs. Any company who is sending SMS messages as part of their marketing initiative need to follow the below guidelines:
One drawback of qr codes is that some people are not familiar with QR codes. There are still a lot of people in society who do not know what the QR code stands for, although QR codes can be seen almost everywhere in our lives. Many companies trying to use QR codes to promote their own products as well as looking for potential customers, but if the customer does not know how to find the information through the QR code, they seem to may not purchase a product or service. Another major drawback of QR codes is that they rely on mobile devices or smartphones. The whole concept of a QR code and its benefits are based on its ability to be scanned by mobile devices. If consumers, like older people, do not have mobile devices or smartphones, qr codes are not good for them.[31]
To find out whether a new version of your message performs better, you first need to know how it has performed in the past. Establish a baseline to compare the results of your new message to. Be sure to note any relevant results like amount of recipients, time of day, day of week, time of month (e.g. did you send the message around pay-day or just before, when everyone postpones spending money until their pay check arrives?), open rate, click-through-rate (CTR), amount of conversions (note: specify what a conversion is for you), conversion rate, and anything else of importance.  
REQUEST FROM YOUR EXISTING CLIENTS : Charity they say begins at home. The best place therefore to start your SMS marketing campaign is with your present clients. Many businesses that own a website request their client to provide their phone number while registering on the site. Others ask them for it when they are ready for their SMS marketing campaign. You mustn’t necessarily go directly requesting for it. You might tell them you can offer updates about new products and services and promo information through text message. It is very unlikely that many clients will object to this.
Texting is the only mobile marketing medium that can reach both smartphone and regular mobile phone users. And, while the Internet is expanding globally, satellite telephone connections seem to be more universal and more reliable than Internet connections. Therefore, text messaging has the widest reach globally compared to any other mobile marketing channel.
Although investment in mobile marketing strategies like advergaming is slightly more expensive than what is intended for a mobile app, a good strategy can make the brand derive a substantial revenue. Games that use advergaming make the users remember better the brand involved. This memorization increases virality of the content so that the users tend to recommend them to their friends and acquaintances, and share them via social networks.[28]
There is a 160 character limit on text messages. With SMS, it’s simply about providing an irresistible offer. There’s no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal.
At a fraction of the cost of more traditional -- yet less effective -- marketing channels, SMS and MMS are as cost-effective as they are powerful. Ninety percent of consumers who have joined mobile loyalty programs feel they have gained value from them, and nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. SMS text messaging is a no-brainer addition to any marketing portfolio. Text message lead generation is a powerful growth strategy. Start adding SMS marketing to your clients’ campaigns and watch their -- and your -- profits grow.
Sample size indicates the size of the group of people who are going to receive your message. The size of this group and the amount of conversions you’re getting determines the significance of your test. Significance refers to whether we can rely on the made changes to have generated these results, or whether we can’t rely on the changes, but see that the results were simply due to chance. What this really means is that we want to be able to say: we can be 95% sure that the changes we made will improve our conversion rate. 
just some of the more popular places our customers are promoting their sms mobile numbers to attract and collect new leads 24/7.  Benefit #7: Pre-qualify your prospects so they're not wasting your time!...Imagine you did a voice broadcast or ringless voice drop to 1,000 prospects on a Tuesday afternoon. The C.T.A. (Call To Action) is to call your personal cell phone for a "free" 1:1 consultation. Now, take a wild GUESS as to what will happen if you did this?
Gathering telephone numbers at your physical place of business is as basic as rounding out structures or gathering business cards, yet shouldn’t something be said about online? Once more, that can be as basic as requesting that clients email or content you their data, or you can go cutting edge and really set up an online shape, connected from your site, Facebook page, or notwithstanding promoting joins.

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