A single SMS message has a maximum size of 1120 bits. This is important because there are two types of character encodings, GSM and Unicode. Latin-based languages like English are GSM based encoding, which are 7 bits per character. This is where text messages typically get their 160 character per SMS limit. Long messages that exceed this limit are concatenated. They are split into smaller messages, which are recombined by the receiving phone.
Unfortunately, this is a loaded question because one portion of the question is 100% legal and then one portion of the question is 100% illegal. So, let me explain. You can purchase mobile phone numbers. There is many data brokers that are out there that will sell you mobile phone numbers. On the other hand, you cannot text message those phone numbers because it is illegal. So, while you can, yes, buy mobile numbers, you cannot text message those phone numbers. Now why can’t you text message those phone numbers and why is it illegal? Well, here in the United States, we have the FCC. And FCC developed federal law called the Telephone Consumer Protection Act. It’s pretty long but some people call it the TCPA. And essentially, it says you cannot text message consumers without their consent. And it has to be prior consent. It can’t be consent after the fact because that’s really not consent, I think. So, in the TCPA, it’s very clear that you cannot text message customers without their consent. Now, if you do text message customers without their consent, so let’s say you purchased a list of mobile phone numbers, and you text message those phone numbers, that would be text messaging people without their consent. Now, if you do that, under the TCPA, which is federal law, consumers have the right to sue your business for anywhere between $500 and $1,500 per text message. Now that’s not text message you sent out. So if you send 1 text message to a million people, you’re not gonna be sued $500 to $1,500, you’re gonna be sued for a million times $500 or $1,500. So you can see that buying phone numbers, while that is usually cheap, the consequences of buying mobile phone numbers and then text messaging those phone numbers can be in the millions or hundreds of millions of dollars. So you do not want to buy mobile phone numbers and text message them because while it is legal to buy the phone numbers, it is 100% illegal to text message those phone numbers that you purchased that never gave your business consent to send text messages to them. So hopefully that answers the question as to, “Can you buy mobile phone numbers for text message marketing?”
Just like the name implies, SMS Phone Leads offers you the chance to bring automation and efficiency into your business by setting up recorded messages, pre-arranged text that gets sent after the set prompts and a few other benefits. Needless to say, this definitely fills a need in the marketing business as it could be difficult to keep track of all conversations and inquiries when your business begins to experience a surge in growth. The idea is to help you increase personal growth without increasing the amount of effort being put into it.
Gathering telephone numbers at your physical place of business is as basic as rounding out structures or gathering business cards, yet shouldn’t something be said about online? Once more, that can be as basic as requesting that clients email or content you their data, or you can go cutting edge and really set up an online shape, connected from your site, Facebook page, or notwithstanding promoting joins.
By now, you have a pretty clear idea of what you need to improve to reach your goal. But how are you going to do that? You need to form a hypothesis about what you think would work better than the message you have now. You may already have some ideas about things that might work based on previous experiences. Or you may have no idea where to start. You can start with evaluating some email/SMS marketing best practices and see whether these would fit for your business. You will only know whether these are suitable for you once you start testing, but it gives you a solid starting point.
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile short code as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.
Due to the dynamic nature of (SMS/MMS) marketing technology and the messaging industry, the Messaging Compliance Rules are constantly being updated from time to time. As a result, I’d strongly encourage clients to review vendors’ terms and conditions and proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws.