First, you collect the opt-in, which 9 times out of 10 will be a 'cold lead', ie., someone (NOT) familiar with you or what you represent. So instead of immediately going into full-on presentation mode, which isn't good for you or your prospect, you create a buffer where the prospect can learn more about YOU in a safe space. The reason this is important nowadays is because your prospect is more interested in you, your story and why you choose to align with your primary program, even more so than his or hers interest in the biz opp itself.

Texting is immediate, with nearly 100% of texts being opened and 93% of them being opened within 3 minutes of being received. You’re pretty much guaranteed that at least the first step required for lead generation, reaching your customer, is covered with SMS. In addition to the open rates, texting has another benefit. It puts the power of decision in the customer’s hands.
Our RVM platform are now able to deliver messages to compatible land lines, so we don�t scrub them now, unless specifically asked to do so. A compatible land line is a hard wired phone that uses voicemail service provided by the carrier and not an answering machine. This does not include VOIP services like Skype, Vonage, Google Voice, etc. It�s a good thing, because less numbers (leads) are discarded.
In order to gain their mobile number, they will have to have a great deal of trust in you and a pre-existing relationship will help. They also need to know that what you'll be sending them via SMS message is exclusive offers, not the same offer that you give via email and social media. Be clear with your customers and use the following guidelines when introducing SMS marketing to your customers:
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