A single SMS message has a maximum size of 1120 bits. This is important because there are two types of character encodings, GSM and Unicode. Latin-based languages like English are GSM based encoding, which are 7 bits per character. This is where text messages typically get their 160 character per SMS limit.[13] Long messages that exceed this limit are concatenated. They are split into smaller messages, which are recombined by the receiving phone.
To find out whether a new version of your message performs better, you first need to know how it has performed in the past. Establish a baseline to compare the results of your new message to. Be sure to note any relevant results like amount of recipients, time of day, day of week, time of month (e.g. did you send the message around pay-day or just before, when everyone postpones spending money until their pay check arrives?), open rate, click-through-rate (CTR), amount of conversions (note: specify what a conversion is for you), conversion rate, and anything else of importance.  

Since spam laws differ from country to country, SMS service providers are usually location specific.[21] This is a list of the most popular and reputable SMS companies in each continent, with some information about the number of phones in use. It is important to note that message pricing, message delivery, and service offerings will also differ substantially from country to country.
Push notifications were first introduced to smartphones by Apple with the Push Notification Service in 2009.[23] For Android devices, Google developed Android Cloud to Messaging or C2DM in 2010. Google replaced this service with Google Cloud Messaging in 2013.[24] Commonly referred to as GCM, Google Cloud Messaging served as C2DM's successor, making improvements to authentication and delivery, new API endpoints and messaging parameters, and the removal of limitations on API send-rates and message sizes. It is a message that pops up on a mobile device. It is the delivery of information from a software application to a computing device without any request from the client or the user. They look like SMS notifications but they are reached only the users who installed the app. The specifications vary for iOS and android users. SMS and push notifications can be part of a well-developed inbound mobile marketing strategy.
Non-Latin based languages, like Chinese, and also emojis use a different encoding process called Unicode or Unicode Transformation Format (UTF-8). It is meant to encompass all characters for efficiency but has a caveat. Each unicode character is 16 bits in size, which takes more information to send, therefore limiting SMS messages to 70 characters. Messages that are larger than 70 characters are also concatenated. These messages can fit 67 characters, and can be concatenated up to 4 times for a maximum of 268 characters.
Take a stab at running a challenge solely for portable clients, whereby agreeing to accept instant messages they can be entered to win a free item or administration. Or on the other hand by agreeing to accept your “inward circle” they can be qualified to take an interest in standard contests, for example, question and answer contests, voting in favor of their most loved item or benefit, or some other sort of challenge or rivalry you can concoct. Holding customary fun contests is an incredible method to keep your clients locked in
Since spam laws differ from country to country, SMS service providers are usually location specific.[21] This is a list of the most popular and reputable SMS companies in each continent, with some information about the number of phones in use. It is important to note that message pricing, message delivery, and service offerings will also differ substantially from country to country.
By now, you have a pretty clear idea of what you need to improve to reach your goal. But how are you going to do that? You need to form a hypothesis about what you think would work better than the message you have now. You may already have some ideas about things that might work based on previous experiences. Or you may have no idea where to start. You can start with evaluating some email/SMS marketing best practices and see whether these would fit for your business. You will only know whether these are suitable for you once you start testing, but it gives you a solid starting point. 
1 noteworthy benefits of Bulk material informing could be the possible it's got when it's included into showcasing endeavours. Social and customary media aren't normally the ideal approaches to obtain your clientele promptly. Fundamentally fuse SMS with other advertising and marketing methods and attain your supposed curiosity team punctually guaranteeing which they understand what you're placing forth.
Mobile advertising has become more and more popular. However, some mobile advertising is sent without a required permission from the consumer causing privacy violations. It should be understood that irrespective of how well advertising messages are designed and how many additional possibilities they provide, if consumers do not have confidence that their privacy will be protected, this will hinder their widespread deployment.[40] But if the messages originate from a source where the user is enrolled in a relationship/loyalty program, privacy is not considered violated and even interruptions can generate goodwill.[41]
If you send 10,000 emails in a marketing campaign, only a few hundred will likely be read—even if you have a brilliant headline, great copy, and a must-have offer. But if you text 10,000 people, you can be pretty sure that nearly all your recipients will read your message. If your conversion rate for SMS marketing is close to your conversion rate for emails, that translates to 10 or 20 times as much business.
Remember to incorporate your SMS marketing effort as part of your overall marketing plan. Ring activity on the greater part of your marketing items, print and advanced, welcoming clients to join your SMS hover by messaging a message or code to your telephone number (in return for a rebate, complimentary gift, or another reward). This will widen your client base and also expanding deals.
As the name implies, shared virtual numbers are shared by many different senders. They’re usually free, but they can’t receive SMS replies, and the number changes from time to time without notice or consent. Senders may have different shared virtual numbers on different days, which may make it confusing or untrustworthy for recipients depending on the context. For example, shared virtual numbers may be suitable for 2 factor authentication text messages, as recipients are often expecting these text messages, which are often triggered by actions that the recipients make. But for text messages that the recipient isn’t expecting, like a sales promotion, a dedicated virtual number may be preferred.
Take a stab at running a challenge solely for portable clients, whereby agreeing to accept instant messages they can be entered to win a free item or administration. Or on the other hand by agreeing to accept your “inward circle” they can be qualified to take an interest in standard contests, for example, question and answer contests, voting in favor of their most loved item or benefit, or some other sort of challenge or rivalry you can concoct. Holding customary fun contests is an incredible method to keep your clients locked in

We’re firm believers that the follow-up is one of the most important elements of the selling process. After you fire off an email looking for an approval or confirmation, a short follow-up by text could be the perfect nudge to get your prospect to take a look. Remember, since 90 percent of text messages are read within a few minutes, there’s a good chance your SMS follow-up will be seen right away and prompt your prospect to answer.
Once you've collected your mobile numbers, verified that you have followed all of your legal responsibilities you can start your SMS marketing campaign. I'd suggest using a 3rd party service provider to ensure that you are able to track the return on investment for your campaign, embed an unsubscribe message, and easily manage your SMS marketing database including unsubscribes. 
×