Due to the dynamic nature of (SMS/MMS) marketing technology and the messaging industry, the Messaging Compliance Rules are constantly being updated from time to time. As a result, I’d strongly encourage clients to review vendors’ terms and conditions and proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws.
Traditionally, agencies have relied on old-fashioned channels for advertising, resulting in a madhouse of billboards, emails, television and radio ads, all competing in unison to be heard or seen by your clients’ target audience groups. But email open rates have plummeted to a lackluster 22%; radio and television ads are expensive for clients and unreliable as a method of engagement; direct mail gets lost and has an open rate of only 2-5%. It’s time to update your clients’ marketing methods -- and luckily, that means simplifying the way they think about and approach prospect outreach.
This question exists for many. First, NEVER EVER purchase a list of mobile numbers. (SMS/MMS) marketing is permission based, and ultimately you want a list of customers numbers who are genuinely interested in your product or service and are happy to receive your text message and are likely to buy your goods and service. Remember, you can turn customers off and possibly upset a lot of your potential customers when sending text messages on their mobile devices without their consent.