Kaplan categorizes mobile marketing along the degree of consumer knowledge and the trigger of communication into four groups: strangers, groupies, victims, and patrons. Consumer knowledge can be high or low and according to its degree organizations can customize their messages to each individual user, similar to the idea of one-to-one marketing. Regarding the trigger of communication, Kaplan differentiates between push communication, initiated by the organization, and pull communication, initiated by the consumer. Within the first group (low knowledge/push), organizations broadcast a general message to a large number of mobile users. Given that the organization cannot know which customers have ultimately been reached by the message, this group is referred to as "strangers". Within the second group (low knowledge/pull), customers opt to receive information but do not identify themselves when doing so. The organizations therefore does not know which specific clients it is dealing with exactly, which is why this cohort is called "groupies". In the third group (high knowledge/push) referred to as "victims", organizations know their customers and can send them messages and information without first asking permission. The last group (high knowledge/pull), the "patrons" covers situations where customers actively give permission to be contacted and provide personal information about themselves, which allows for one-to-one communication without running the risk of annoying them.[45]
As we enter the holiday season, it is always useful and rewarding to reflect back on the past year. Not only is it a time for gratitude, but it is also a time to observe lessons learned along the way. 2018 has been an exhilarating ride at Conversica, and the company is doing well by any objective standard. Serving over 1,000 customers worldwide, we have helped our customers generate over $10 billion in incremental revenue. In addition, Conversica was just named one of Deloitte’s Technology Fast 500, a list of  fast-growing companies releasing emerging technologies, while at the same time securing the largest Series C round ever, at $31 million, for a conversational AI company.
In a nutshell, mobile devices are arguably the most personal items we own and as (SMS/MMS) marketer building your phone number database in the early stages of your (SMS/MMS) campaign, you need to let subscribers know what they are opt-in for. keep your promise and send only infrequent, valuable text messages. Remember to keep delivering value through incentives and your customers will stay opted-in and very eager to receive your next text.
Texting is immediate, with nearly 100% of texts being opened and 93% of them being opened within 3 minutes of being received. You’re pretty much guaranteed that at least the first step required for lead generation, reaching your customer, is covered with SMS. In addition to the open rates, texting has another benefit. It puts the power of decision in the customer’s hands.
As millennials start to dominate the workforce, it’s time to shift common sales practices to favor their preferences. If millennials are spending a lot of their time texting, the best bet for salespeople is to take the sales conversation to text message. The key is making sure you’re doing it in a way that sets you up for success, while avoiding the creepy salesperson label.
Similar to email, SMS has anti-spam laws which differ from country to country. As a general rule, it’s important to obtain the recipient’s permission before sending any text message, especially an SMS marketing type of message. Permission can be obtained in a myriad of ways, including allowing prospects or customers to: tick a permission checkbox on a website, filling in a form, or getting a verbal agreement.[16]
According to my experience, there is a no legally way to buy a list of phone no. but if you are from India then you can find categories, city wise from JUST DIAL, here you find all contact with their address and it helps you to grow your business. If you buy from somewhere then it’s not guaranty they all no. is correct. So, I suggest don't buy from anyone

Grey Routing is a term given to messages that are sent to carriers (often offshore) that have low cost interconnect agreements with other carriers. Instead of sending the messages directly to the intended carrier, some bulk SMS providers send it to an offshore carrier, which will relay the message to the intended carrier. At the cost of consistency and reliability, this roundabout way is cheaper, and these routes can disappear without notice and are slower. Many carriers don’t like this type of routing, and will often block them with filters set up in their SMSCs.
This question exists for many. First, NEVER EVER purchase a list of mobile numbers. (SMS/MMS) marketing is permission based, and ultimately you want a list of customers numbers who are genuinely interested in your product or service and are happy to receive your text message and are likely to buy your goods and service. Remember, you can turn customers off and possibly upset a lot of your potential customers when sending text messages on their mobile devices without their consent.
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