Unfortunately, this is a loaded question because one portion of the question is 100% legal and then one portion of the question is 100% illegal. So, let me explain. You can purchase mobile phone numbers. There is many data brokers that are out there that will sell you mobile phone numbers. On the other hand, you cannot text message those phone numbers because it is illegal. So, while you can, yes, buy mobile numbers, you cannot text message those phone numbers. Now why can’t you text message those phone numbers and why is it illegal? Well, here in the United States, we have the FCC. And FCC developed federal law called the Telephone Consumer Protection Act. It’s pretty long but some people call it the TCPA. And essentially, it says you cannot text message consumers without their consent. And it has to be prior consent. It can’t be consent after the fact because that’s really not consent, I think. So, in the TCPA, it’s very clear that you cannot text message customers without their consent. Now, if you do text message customers without their consent, so let’s say you purchased a list of mobile phone numbers, and you text message those phone numbers, that would be text messaging people without their consent. Now, if you do that, under the TCPA, which is federal law, consumers have the right to sue your business for anywhere between $500 and $1,500 per text message. Now that’s not text message you sent out. So if you send 1 text message to a million people, you’re not gonna be sued $500 to $1,500, you’re gonna be sued for a million times $500 or $1,500. So you can see that buying phone numbers, while that is usually cheap, the consequences of buying mobile phone numbers and then text messaging those phone numbers can be in the millions or hundreds of millions of dollars. So you do not want to buy mobile phone numbers and text message them because while it is legal to buy the phone numbers, it is 100% illegal to text message those phone numbers that you purchased that never gave your business consent to send text messages to them. So hopefully that answers the question as to, “Can you buy mobile phone numbers for text message marketing?”
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In order to start a conversation with a text message, it has to be personal, so this is the best method available to start a conversation with someone from whom you have a cell phone number. They can reply to your first text message directly back to you and you can take on the conversation from there (i.e. for a big ticket, don't use a robot, your prospect is an individual, like you, that you want to respect.)
Mobile marketing approaches through SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone and accessed without a Wi-Fi or mobile data connection. This is important to note since there are over 5 billion unique mobile phone subscribers worldwide in 2017, which is about 66% of the world population.
Just like the name implies, SMS Phone Leads offers you the chance to bring automation and efficiency into your business by setting up recorded messages, pre-arranged text that gets sent after the set prompts and a few other benefits. Needless to say, this definitely fills a need in the marketing business as it could be difficult to keep track of all conversations and inquiries when your business begins to experience a surge in growth. The idea is to help you increase personal growth without increasing the amount of effort being put into it.
just some of the more popular places our customers are promoting their sms mobile numbers to attract and collect new leads 24/7. Benefit #7: Pre-qualify your prospects so they're not wasting your time!...Imagine you did a voice broadcast or ringless voice drop to 1,000 prospects on a Tuesday afternoon. The C.T.A. (Call To Action) is to call your personal cell phone for a "free" 1:1 consultation. Now, take a wild GUESS as to what will happen if you did this?
I will send you a software that I created called SMS Scraper Extreme 3.0... This software I developed will provide you with unlimited targeted cell phone leads from just about any online marketing niche. In addition to that, I will give it to you for free! Hard to believe huh? You will also get 10k FREE sms phone leads! Now that you have the SMS Scraper Extreme 3.0, we can both make and get speedy money online together!
It’s mobile marketing month here at Insivia and one of the questions we always get from out clients is whether or not our clients should be capturing mobile phone numbers from their customers to use in future forms of SMS marketing. A lot of the times it’s thought of being too intrusive but I’m here to tell you otherwise. For a lot of businesses collecting mobile phone numbers is a great opportunity for you. With SMS messaging over 95% of all SMS text messages that are sent are opened by the end user. As opposed to email where it’s about 6-15% of those emails are read. Mobile marketing and text message marketing is a great opportunity to directly interact with your customer. One of the best ways to do it is to include an opt-in for a mobile phone number on your opt in forms and your other marketing materials giving your customers the ability to give you their phone number to receive SMS interactions from your business. One of the things that I would not recommend is making this a mandatory requirement for people to give you their cell phone number but leave it to them as an option. If somebody wants to receive mobile messages from you, you want to give them an opportunity because the success rate is so high when working with SMS and direct message marketing.
When you purchase a list of numbers, you are really going after the attached consumer data. You cannot use the actual numbers to grow your list, but when an owner of a purchased number does opt-in to your SMS campaign, you can connect the data to the subscriber. This will allow you to target messages with content that will result in a higher success rate.