The easiest and most efficient way of sending an SMS marketing campaign is through a bulk SMS service provider. Enterprise-grade SMS providers will usually allow new customers the option to sign-up for a free trial account before committing to their platform. Reputable companies also offer free spam compliance, real-time reporting, link tracking, SMS API,[19] multiple integration options, and a 100% delivery guarantee. Most providers can provide link shorteners and built-in analytics to help track the return on investment of each campaign.
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Although investment in mobile marketing strategies like advergaming is slightly more expensive than what is intended for a mobile app, a good strategy can make the brand derive a substantial revenue. Games that use advergaming make the users remember better the brand involved. This memorization increases virality of the content so that the users tend to recommend them to their friends and acquaintances, and share them via social networks.[28]
Once your test is complete, you can analyse the results to determine whether the results confirm your hypothesis. Keep sample size and significance in mind so you never draw conclusions based on effects that resulted by chance. For example, if all conditions besides the test variable were the same and version A was sent out to 2000 recipients and had 3 conversions, and version B was also sent out to 2000 recipients but had 60 conversions, it’s safe to say that version B has performed significantly better. If you want to be sure about the significance of your results, you can always use a significance calculator.   

Collecting phone numbers at your brick and mortar place of business is as simple as filling out forms or collecting business cards, but what about online? Again, that can be as simple as asking customers to email or text you their information, or you can go high-tech and actually set up an online form, linked from your website, Facebook page, or even advertising links.
This is why they designed their own customized queue logic and set up intelligent call routing flows. With the new routing logic Apartment List was able to classify the caller need and assign them to the right agent. Minimizing wait times and maximizing efficiency, the online directory has drastically increased call volume and improved customer satisfaction.
Short codes are half the length of long codes, coming in at just 5 or 6 digits. Marketers prefer to use short codes for campaigns, since they lift response rates considerably and reduce the opportunity for entry errors. Short codes can be absorbed in a glance and typed in a flash, making them perfect for customer-initiated engagement. Yet, they’re not without their shortcomings. Dedicated short codes are more expensive and take much longer to setup. But they’re worth the investment if you’re launching an SMS marketing program or customer-initiated engagement channel.
As millennials start to dominate the workforce, it’s time to shift common sales practices to favor their preferences. If millennials are spending a lot of their time texting, the best bet for salespeople is to take the sales conversation to text message. The key is making sure you’re doing it in a way that sets you up for success, while avoiding the creepy salesperson label.
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Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.[1] Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.[2] In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".[3]
Similar to email, SMS has anti-spam laws which differ from country to country. As a general rule, it’s important to obtain the recipient’s permission before sending any text message, especially an SMS marketing type of message. Permission can be obtained in a myriad of ways, including allowing prospects or customers to: tick a permission checkbox on a website, filling in a form, or getting a verbal agreement.[16]
ON-NET routing is the most popular form of messaging globally. It’s the most reliable and preferable way for telecommunications / carriers to receive messages, as the messages from the bulk SMS provider is sent to them directly. For senders that need consistency and reliability, seeking a provider that uses ON-NET routing should be the preferred option.
In past couple of years from the growth of various social networking websites, video clip sharing has actually appeared as a really normal style. Streaming different online video clips are turning out to be the favoured relaxing activity among internet users. Finding online videos and watching those video clips has actually changed the method the Internet is made use of nowadays.
It’s mobile marketing month here at Insivia and one of the questions we always get from out clients is whether or not our clients should be capturing mobile phone numbers from their customers to use in future forms of SMS marketing. A lot of the times it’s thought of being too intrusive but I’m here to tell you otherwise. For a lot of businesses collecting mobile phone numbers is a great opportunity for you. With SMS messaging over 95% of all SMS text messages that are sent are opened by the end user. As opposed to email where it’s about 6-15% of those emails are read. Mobile marketing and text message marketing is a great opportunity to directly interact with your customer. One of the best ways to do it is to include an opt-in for a mobile phone number on your opt in forms and your other marketing materials giving your customers the ability to give you their phone number to receive SMS interactions from your business. One of the things that I would not recommend is making this a mandatory requirement for people to give you their cell phone number but leave it to them as an option. If somebody wants to receive mobile messages from you, you want to give them an opportunity because the success rate is so high when working with SMS and direct message marketing.
Trulia reduces the time it takes to respond to online leads. The odds of successfully contacting an online lead are 100 times higher if the lead hears from an agent within five minutes of submitting an online form. With programmable voice and SMS, real estate agents are instantly connected on a call with a new lead, or sent an SMS with lead details.
Dunkin Donuts revived some of their failing stores with an SMS campaign that they advertised through online ads and radio. The campaign rewarded customers for sharing the text offers with their friends. By encouraging sharing and word-of-mouth in their promotion, they leveraged their spending on their SMS campaign and managed to provide sufficient incentive that 17% of those who received texts forwarded them and 7,500 people opted in to their loyalty program. The result was a 21% increase in store traffic. Impressive results.

Founded in 2002 in Cleveland, Ohio, Insivia is a Strategic Consultancy, Digital Agency & Website Design Firm solving challenges across marketing, sales and customer experience. We deliver smart strategies, innovative technology & sophisticated design. As a team of extremely dedicated, skilled strategists who love our clients we produce the best work each and every time.

USE SHORT CODES EXTENSIVELY : A shrewd way some top business marketers gets subscribers for their SMS campaign is through the use of short codes. What you simply do is to ask your people to send a code to a customized number to get something of value from the service you render. This might be them getting a discount on a sale, getting a bonus or even ordering a product through that means. Meanwhile your system adds such persons’ phone numbers to your database. It becomes a win-win scenario. You get the subscriber, they get the value you offered and everyone is happy.

If your open rate is low, your goal will be to start improving that. If there are multiple parts of your message that you would like to improve, start with identifying the most important one. If, for example, your open rate and click-through-rate of the message’s contents are low, it would be better to first work on the open rate. After all, no one is going to see your improved content if no one is opening it in the first place. So, determine your goal and let that direct your focus towards the thing that needs improvement most.  


 The advantage of utilizing a shape, regardless of whether paper or online, is that you can utilize it to decide client inclinations with a specific end goal to enable you to arrange your telephone records. For example, in case you’re a spa that offers an assortment of administrations, you may request that the client verify which administrations they are most inspired by. Instant messages are less demanding to
Try running a contest exclusively for mobile customers, where by signing up for text messages they can be entered to win a free product or service. Or by signing up for your “inner circle” they can be eligible to participate in regular contests, such as trivia games, voting for their favorite product or service, or any other kind of contest or competition you can come up with. Holding regular fun contests is a great way to keep your customers engaged.
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