A custom sender ID, also known as an alphanumeric sender ID, enables users to set a business name as the sender ID for one way organisation-to-consumer messages. This is only supported in certain countries and are up to 11 characters long, and support uppercase and lowercase ASCII letters and digits 0-9.[12] Senders aren’t allowed to use digits only as this would mimic a shortcode or virtual number that they don’t have access to. Reputable bulk SMS providers will check customer sender IDs beforehand to make sure senders are not misusing or abusing them.
Follow the same steps in the FAQ immediately preceding this one. However, instead of clicking on RVM Statistics, click on RVM statistics (historical). Look for "time period" toward the top right of the screen. Next to that, you will see a down arrow. Click that arrow to pick the period of time for which you want to check campaigns that have already run. If you have a customized range of days you want to look at, choose Select Range, then put in the first day and the last day that define your time range. Then click Get. Then double-click the campaign you want to examine. The new screen that appears will show the total number of attempts to leave a message as well as the total number of successful deliveries.
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USE SHORT CODES EXTENSIVELY : A shrewd way some top business marketers gets subscribers for their SMS campaign is through the use of short codes. What you simply do is to ask your people to send a code to a customized number to get something of value from the service you render. This might be them getting a discount on a sale, getting a bonus or even ordering a product through that means. Meanwhile your system adds such persons’ phone numbers to your database. It becomes a win-win scenario. You get the subscriber, they get the value you offered and everyone is happy.

Due to the dynamic nature of (SMS/MMS) marketing technology and the messaging industry, the Messaging Compliance Rules are constantly being updated from time to time. As a result, I’d strongly encourage clients to review vendors’ terms and conditions and proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws.
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