Sending text messages to phone numbers of owners who have not opted-in to your SMS campaign is an illegal practice. It is a violation of federal law under the TCPA, and it can result in costly lawsuits. Consumers can sue you for sending them unsolicited messages, and they can claim between $500 and $1,500 for every unwanted text message that you have send to them.
Don’t forget to include your SMS marketing campaign as part of your overall marketing plan. Place a call to action on all of your marketing products, print and digital, inviting customers to join your SMS circle by texting a message or code to your phone number (in exchange for a discount, freebie, or other reward). This will help to broaden your customer base as well as increasing sales.

Don’t forget to include your SMS marketing campaign as part of your overall marketing plan. Place a call to action on all of your marketing products, print and digital, inviting customers to join your SMS circle by texting a message or code to your phone number (in exchange for a discount, freebie, or other reward). This will help to broaden your customer base as well as increasing sales.
In order to start a conversation with a text message, it has to be personal, so this is the best method available to start a conversation with someone from whom you have a cell phone number. They can reply to your first text message directly back to you and you can take on the conversation from there (i.e. for a big ticket, don't use a robot, your prospect is an individual, like you, that you want to respect.)
Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate, and are read within 3 minutes, making it highly effective at reaching recipients quickly.[4]
With the strong growth in the use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

The new Telephone Consumer Protection Act guidelines going into effect on October 16th 2013 require written, auditable consent for every consumer in a mobile database whereas previously consent could be express, meaning a company had previously done business with an individual. For those marketers not already using written consent for their opt-in programs, the new guidelines will require a significant change in how they structure their programs. Any company who is sending SMS messages as part of their marketing initiative need to follow the below guidelines:

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