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Ok, well almost everyone — 90 percent of all text messages are read within three minutes of being received. This isn’t just a fluffy statistic. Recent research gathered by Dynmark.com also suggests that “almost one third of of those targeted with SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase.” This research totally speaks for itself. And yes, U.S. citizens can register with the do not call registry, but this has nothing to do with the sending and receiving of SMS.
Once you've collected your mobile numbers, verified that you have followed all of your legal responsibilities you can start your SMS marketing campaign. I'd suggest using a 3rd party service provider to ensure that you are able to track the return on investment for your campaign, embed an unsubscribe message, and easily manage your SMS marketing database including unsubscribes. 
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