This is why they designed their own customized queue logic and set up intelligent call routing flows. With the new routing logic Apartment List was able to classify the caller need and assign them to the right agent. Minimizing wait times and maximizing efficiency, the online directory has drastically increased call volume and improved customer satisfaction.
The new Telephone Consumer Protection Act guidelines going into effect on October 16th 2013 require written, auditable consent for every consumer in a mobile database whereas previously consent could be express, meaning a company had previously done business with an individual. For those marketers not already using written consent for their opt-in programs, the new guidelines will require a significant change in how they structure their programs. Any company who is sending SMS messages as part of their marketing initiative need to follow the below guidelines:
You will have a greater chance of gaining access to their mobile number by following these guidelines. You can collect their numbers using a sign-up sheet at your register, asking them when talking on the phone, allowing them to submit a form on your website, or by giving them a number that they can text to subscribe to your SMS messages. Whatever you do, keep a copy of their permission to market to them via SMS, if you run into problems you will be glad you did.
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