Sending text messages to phone numbers of owners who have not opted-in to your SMS campaign is an illegal practice. It is a violation of federal law under the TCPA, and it can result in costly lawsuits. Consumers can sue you for sending them unsolicited messages, and they can claim between $500 and $1,500 for every unwanted text message that you have send to them.
These are dedicated memorable shortcode numbers which means that you’ll be the only company that uses the number, allowing it to become synonymous with your brand ensuring consistency and brand recognition. You can either purchase a random short code which means that an available short code number will be assigned to you, or you could opt for a vanity short code which means you get to choose the number you want to use.
Text marketing makes for seamless integration with your other marketing platforms. If you’re running a promotion for an event or sale, you can easily share links to mobile websites, videos and social media posts via text. You can also convert emails into text and vice versa, making it easy for you to maintain contact with your email and SMS clients without having to repeat the message.
Log into your account ten minutes after your campaign should have launched. From the toolbar, click on "stats and reporting". For a campaign that is currently running, click on RVM statistics. The next screen will show you the status of the campaign. If the campaign has stopped because you have run out of eligible time zones, there are no more leads in your list, or for other reasons, that information will also be here.
You'd get every 'Tom, Dick and Harry' blowing up your phone, asking you every possible question under the sun about who you are, what's this about, what company are you with, how much does it cost, is this a job, etc...?It'd be a complete NIGHTMARE!    You and I both know it would be! Well, the SOLUTION is to put automated information between YOU and your PROSPECT. So lets do the same voice broadcast or ringless voice drop to 1,000 prospects on a Tuesday afternoon but this time around, you use your (NEW) sms mobile number as a "buffer" between YOU and the PROSPECT. In other words, they have to go through your phone marketing system BEFORE they can get a chance to talk to you.

In a nutshell, mobile devices are arguably the most personal items we own and as (SMS/MMS) marketer building your phone number database in the early stages of your (SMS/MMS) campaign, you need to let subscribers know what they are opt-in for. keep your promise and send only infrequent, valuable text messages. Remember to keep delivering value through incentives and your customers will stay opted-in and very eager to receive your next text.
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