Businesses have been collecting customer information for years by offering a birthday freebie, i.e. a free product or service on your birthday. Customers are more likely to trust you with their phone number if they get some sort of reward in return. You can also send them one-month, six-month, or one-year “anniversary” bonuses based on their sign-up date.

Many MGAs have found SMS to be the business partner to help them succeed. We offer full back-office support, including contracting, certification, supplies and new business status. Our credibility with carriers means you can turn to us to help resolve problems with clients and/or commissions. We do not recruit your agents nor use your client records for anything other than to support your efforts.

In the competitive consumer-focused world of marketing and advertising, businesses rely on your marketing or ad agency’s creativity and experience to help them outshine their competition and attract new leads. Your agency must demonstrate consistent success and a thorough understanding of consumers across industries in order to win new bids and maintain and grow existing contracts. How will you do it?
Please take everything I have mentioned above seriously or you might end up well let’s just say in some kind of trouble. So my advice to you sir would be to engage service that operates out of US soil for example Europe but that is capable of providing you service where you need it. A perfect fit for this would be Hottelecom. More details can be found here.
Mobile marketing via proximity systems, or proximity marketing, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast.[33] SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area. In the Philippines, GSM-based proximity broadcast systems are used by select Government Agencies for information dissemination on Government-run community-based programs to take advantage of its reach and popularity (Philippines has the world's highest traffic of SMS). It is also used for commercial service known as Proxima SMS. Bluewater, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone. For example, a retailer could send a mobile text message to those customers in their database who have opted-in, who happen to be walking in a mall. That message could say "Save 50% in the next 5 minutes only when you purchase from our store." Snacks company, Mondelez International, makers of Cadbury and Oreo products has committed to exploring proximity-based messaging citing significant gains in point-of-purchase influence.[34]

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Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate, and are read within 3 minutes, making it highly effective at reaching recipients quickly.[4]
When you purchase a list of numbers, you are really going after the attached consumer data. You cannot use the actual numbers to grow your list, but when an owner of a purchased number does opt-in to your SMS campaign, you can connect the data to the subscriber. This will allow you to target messages with content that will result in a higher success rate.
By using an inbound long number customers can respond to any SMS messages you send. This is great for your business because you can look after new leads as they come in and see an increase in your ROI. As our long numbers are UK mobile numbers (+44 7XXX XXX XXX) customers from all over the world can reply to your messages, making it easy to market your business globally.
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The idea is that by collecting a database of subscribers we are obtaining their prior permission before we actually send them any marketing information. It means the people you send to will already know you, they have already told you they are interested in what you have to say. It’s called permission marketing, loads of books have been written on the subject, if you want one try Permission Marketing by Seth Godin.

Once you have done the analysis, determined your goal and formulated your hypothesis, it’s time to set up your test. The best way is to do an A/B test. An A/B test compares version A (the original version) to changes made in a version B while all other conditions are kept the same. If you send the test to a big enough group of recipients and all conditions (e.g. time of day, day in the week, type of audience etc.) are kept the same, an A/B test will let you conclude whether the results can be attributed to the made changes or whether they happened due to chance. 
To learn how your message can be improved, it’s important to analyse the results. Which parts of your message are not performing as well as expected? Is the open rate lower than expected? Or are people opening your message, but not taking any further action based on the contents of the message? Your analysis will tell you which parts of your message can do better and will help you to formulate your goal.  
Location-based services (LBS) are offered by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the location from a GPS chip built into the phone, or using radiolocation and trilateration based on the signal-strength of the closest cell-phone towers (for phones without GPS features). In the United Kingdom, which launched location-based services in 2003, networks do not use trilateration; LBS uses a single base station, with a "radius" of inaccuracy, to determine a phone's location.
Mobile marketing differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is called a mobile terminated (MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.[38]
Since spam laws differ from country to country, SMS service providers are usually location specific.[21] This is a list of the most popular and reputable SMS companies in each continent, with some information about the number of phones in use. It is important to note that message pricing, message delivery, and service offerings will also differ substantially from country to country.
One form of in-game mobile advertising is what allows players to actually play. As a new and effective form of advertising, it allows consumers to try out the content before they actually install it. This type of marketing can also really attract the attention of users like casual players. These advertising blur the lines between game and advertising, and provide players with a richer experience that allows them to spend their precious time interacting with advertising.
The search of entertainment seeker has gained the great attention for the entertainers, in early time it was attempted to upload the material which includes the fun element, sometimes video material was original, but some most of the time it was fake. The style of the entertainer was developed that insteadof pretending to be real, they started acts which were not pretended to be real.This gives a pure flavour of entertainment to the act. This style was optimized,and this has given a name vine.

There are essentially three major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games. This means a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games, i.e. games that are very simple and very easy to play. Most mobile games today are such casual games and this will probably stay so for quite a while to come.
The main and the most primary factor that makes social media better is that, from social media largest companies can get the direct response from the customers, we can say that social media is now playing its role in shaping the perception. Social media has gone through changes; primarily social media has been used for the sake of entertainment. Entertainment seeker looks for the funny videos, songs and sometimes documentaries.
Remember to incorporate your SMS marketing effort as part of your overall marketing plan. Ring activity on the greater part of your marketing items, print and advanced, welcoming clients to join your SMS hover by messaging a message or code to your telephone number (in return for a rebate, complimentary gift, or another reward). This will widen your client base and also expanding deals.
This question exists for many. First, NEVER EVER purchase a list of mobile numbers. (SMS/MMS) marketing is permission based, and ultimately you want a list of customers numbers who are genuinely interested in your product or service and are happy to receive your text message and are likely to buy your goods and service. Remember, you can turn customers off and possibly upset a lot of your potential customers when sending text messages on their mobile devices without their consent.
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