Once you've collected your mobile numbers, verified that you have followed all of your legal responsibilities you can start your SMS marketing campaign. I'd suggest using a 3rd party service provider to ensure that you are able to track the return on investment for your campaign, embed an unsubscribe message, and easily manage your SMS marketing database including unsubscribes. 
A single SMS message has a maximum size of 1120 bits. This is important because there are two types of character encodings, GSM and Unicode. Latin-based languages like English are GSM based encoding, which are 7 bits per character. This is where text messages typically get their 160 character per SMS limit.[13] Long messages that exceed this limit are concatenated. They are split into smaller messages, which are recombined by the receiving phone.
Whether you post the offer in your local business, on your Facebook page, or, preferably, both, don’t start off with “Give us your phone number.” Phrase the offer with something along the lines of “Join our inner circle to receive advance notice of sales and promotions, exclusive mobile coupons, and one-day only offers.” Customers should feel that by signing up for your text messages they will get perks and benefits that other customers won’t be privy to.

In the article cited at the beginning of this post, the author boldly claims that “a major chunk of the population is already registered with the DND.” First, there is no clear statistical research backing up this assumption. Second, in the U.S., the Do Not Call registry protects consumers from just that — unwanted calls. It’s designed to prevent telemarketers from harassing consumers. This has absolutely nothing to do with text messaging. Now, if for some reason you do find yourself receiving unwanted text messages, you can file a complaint. But, knowing the permission-based nature of this marketing method, you may never confront this issue.

These are dedicated memorable shortcode numbers which means that you’ll be the only company that uses the number, allowing it to become synonymous with your brand ensuring consistency and brand recognition. You can either purchase a random short code which means that an available short code number will be assigned to you, or you could opt for a vanity short code which means you get to choose the number you want to use.
On the home page, it has the claims of being the “secret mobile marketing weapon revealed” and “how to get the leads coming to you”. If you are experienced in digital marketing, you definitely would agree that a lot of businesses that sell products seem very convincing and even while they may not often deliver the exact product as expected, they sure do a good job at selling themselves.

Try running a contest exclusively for mobile customers, where by signing up for text messages they can be entered to win a free product or service. Or by signing up for your “inner circle” they can be eligible to participate in regular contests, such as trivia games, voting for their favorite product or service, or any other kind of contest or competition you can come up with. Holding regular fun contests is a great way to keep your customers engaged.


Once you have done the analysis, determined your goal and formulated your hypothesis, it’s time to set up your test. The best way is to do an A/B test. An A/B test compares version A (the original version) to changes made in a version B while all other conditions are kept the same. If you send the test to a big enough group of recipients and all conditions (e.g. time of day, day in the week, type of audience etc.) are kept the same, an A/B test will let you conclude whether the results can be attributed to the made changes or whether they happened due to chance. 
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile short code as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.
Video search engine as the name hints can be identified as a web-based online search engine that crawls the web for video content. It helps you discover certain video clip without losing your time in searching on different websites. It has actually produced a better means to look, find as well as view movies, shows, news and all that for an entertainment user seeking.
Our current investor Providence Strategic Growth (PSG), an affiliate of Providence Equity Partners, led the round with participation from our other existing investors Toba Capital and Kennet Partners, and we welcome two new investors CIBC and Savano Capital Partners. This funding round follows $34 million we raised in our Series B round and $22 million we received in our Series A round.
  Most of the world are beginning to think that sms marketing tools are going to take over the way we do business both online and offline? If you would care to consider the fact that an average of 97% of recipients open their text messages. That stat is crazy! A person on average check their cell phones at least 50-100 times a day. Why don't you try an pay attention to how many times you look at your cell phone on a daily basis. It's a lot right? 
Don’t forget to include your SMS marketing campaign as part of your overall marketing plan. Place a call to action on all of your marketing products, print and digital, inviting customers to join your SMS circle by texting a message or code to your phone number (in exchange for a discount, freebie, or other reward). This will help to broaden your customer base as well as increasing sales.
Don’t forget to include your SMS marketing campaign as part of your overall marketing plan. Place a call to action on all of your marketing products, print and digital, inviting customers to join your SMS circle by texting a message or code to your phone number (in exchange for a discount, freebie, or other reward). This will help to broaden your customer base as well as increasing sales.

This question exists for many. First, NEVER EVER purchase a list of mobile numbers. (SMS/MMS) marketing is permission based, and ultimately you want a list of customers numbers who are genuinely interested in your product or service and are happy to receive your text message and are likely to buy your goods and service. Remember, you can turn customers off and possibly upset a lot of your potential customers when sending text messages on their mobile devices without their consent.
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