On the home page, it has the claims of being the “secret mobile marketing weapon revealed” and “how to get the leads coming to you”. If you are experienced in digital marketing, you definitely would agree that a lot of businesses that sell products seem very convincing and even while they may not often deliver the exact product as expected, they sure do a good job at selling themselves.
Businesses have been collecting customer information for years by offering a birthday freebie, i.e. a free product or service on your birthday. Customers are more likely to trust you with their phone number if they get some sort of reward in return. You can also send them one-month, six-month, or one-year “anniversary” bonuses based on their sign-up date.
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Marketers become more effective when they understand the path that customers take as they progress from interested website visitors to paying customers. If marketers do not take care to analyze each stage of this customer journey, there will be a significant number of leads that fall out of the funnel, never to return. The best way to take advantage of all leads that are initially engaged is to optimize your conversion funnel.
Please take everything I have mentioned above seriously or you might end up well let’s just say in some kind of trouble. So my advice to you sir would be to engage service that operates out of US soil for example Europe but that is capable of providing you service where you need it. A perfect fit for this would be Hottelecom. More details can be found here.
We’re firm believers that the follow-up is one of the most important elements of the selling process. After you fire off an email looking for an approval or confirmation, a short follow-up by text could be the perfect nudge to get your prospect to take a look. Remember, since 90 percent of text messages are read within a few minutes, there’s a good chance your SMS follow-up will be seen right away and prompt your prospect to answer.
If you send 10,000 emails in a marketing campaign, only a few hundred will likely be read—even if you have a brilliant headline, great copy, and a must-have offer. But if you text 10,000 people, you can be pretty sure that nearly all your recipients will read your message. If your conversion rate for SMS marketing is close to your conversion rate for emails, that translates to 10 or 20 times as much business.

Although investment in mobile marketing strategies like advergaming is slightly more expensive than what is intended for a mobile app, a good strategy can make the brand derive a substantial revenue. Games that use advergaming make the users remember better the brand involved. This memorization increases virality of the content so that the users tend to recommend them to their friends and acquaintances, and share them via social networks.[28]
The privacy issue became even more salient as it was before with the arrival of mobile data networks. A number of important new concerns emerged mainly stemming from the fact that mobile devices are intimately personal[42] and are always with the user, and four major concerns can be identified: mobile spam, personal identification, location information and wireless security.[43] Aggregate presence of mobile phone users could be tracked in a privacy-preserving fashion.[44]
Concatenated messages can only fit 153 characters instead of 160. For example, a 177 character message is sent as 2 messages. The first is sent with 153 characters and the second with 24 characters.[14] The process of SMS concatenation can happen up to 4 times for most bulk SMS providers, which allows senders a maximum 612 character message per campaign.
There is a 160 character limit on text messages. With SMS, it’s simply about providing an irresistible offer. There’s no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal.
A single SMS message has a maximum size of 1120 bits. This is important because there are two types of character encodings, GSM and Unicode. Latin-based languages like English are GSM based encoding, which are 7 bits per character. This is where text messages typically get their 160 character per SMS limit.[13] Long messages that exceed this limit are concatenated. They are split into smaller messages, which are recombined by the receiving phone.
The benefit of using a form, whether paper or online, is that you can use it to determine customer preferences in order to help you categorize your phone lists. For instance if you’re a spa that offers a variety of services, you might ask the customer to check off which services they are most interested in. Text messages are easier to send, however, so be sure to give customers that option as well.
The new Telephone Consumer Protection Act guidelines going into effect on October 16th 2013 require written, auditable consent for every consumer in a mobile database whereas previously consent could be express, meaning a company had previously done business with an individual. For those marketers not already using written consent for their opt-in programs, the new guidelines will require a significant change in how they structure their programs. Any company who is sending SMS messages as part of their marketing initiative need to follow the below guidelines:
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