The only factor which remains consistent is "CHANGE" if we look into the existence of the world, it s gone through many changes, the needs of people havebeen changed with the journey of time, in early periods, and human existence only requires food and shelter. It is said, human upgraded to the smarter level as soon human knew how to light up the fire,We can say the earliest achievement was the fire. Human has developed its self with time, the invention of boards, the wheel, are one of the foundations which clearly declares the ultimate success toward modernism. The industrialization has changed the prospects of things; it boosted the standards of living. The basic benefit was that it worked for the assessability of goods to all classes of human society.

At a fraction of the cost of more traditional -- yet less effective -- marketing channels, SMS and MMS are as cost-effective as they are powerful. Ninety percent of consumers who have joined mobile loyalty programs feel they have gained value from them, and nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. SMS text messaging is a no-brainer addition to any marketing portfolio. Text message lead generation is a powerful growth strategy. Start adding SMS marketing to your clients’ campaigns and watch their -- and your -- profits grow.
Mobile marketing via proximity systems, or proximity marketing, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast.[33] SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area. In the Philippines, GSM-based proximity broadcast systems are used by select Government Agencies for information dissemination on Government-run community-based programs to take advantage of its reach and popularity (Philippines has the world's highest traffic of SMS). It is also used for commercial service known as Proxima SMS. Bluewater, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone. For example, a retailer could send a mobile text message to those customers in their database who have opted-in, who happen to be walking in a mall. That message could say "Save 50% in the next 5 minutes only when you purchase from our store." Snacks company, Mondelez International, makers of Cadbury and Oreo products has committed to exploring proximity-based messaging citing significant gains in point-of-purchase influence.[34]
Mobile advertising has become more and more popular. However, some mobile advertising is sent without a required permission from the consumer causing privacy violations. It should be understood that irrespective of how well advertising messages are designed and how many additional possibilities they provide, if consumers do not have confidence that their privacy will be protected, this will hinder their widespread deployment.[40] But if the messages originate from a source where the user is enrolled in a relationship/loyalty program, privacy is not considered violated and even interruptions can generate goodwill.[41]

USE SHORT CODES EXTENSIVELY : A shrewd way some top business marketers gets subscribers for their SMS campaign is through the use of short codes. What you simply do is to ask your people to send a code to a customized number to get something of value from the service you render. This might be them getting a discount on a sale, getting a bonus or even ordering a product through that means. Meanwhile your system adds such persons’ phone numbers to your database. It becomes a win-win scenario. You get the subscriber, they get the value you offered and everyone is happy.
This question exists for many. First, NEVER EVER purchase a list of mobile numbers. (SMS/MMS) marketing is permission based, and ultimately you want a list of customers numbers who are genuinely interested in your product or service and are happy to receive your text message and are likely to buy your goods and service. Remember, you can turn customers off and possibly upset a lot of your potential customers when sending text messages on their mobile devices without their consent.