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The FCC implemented the Telephone Consumer Protection Act of 1991 (the “TCPA”) adopted rules, including prohibiting the initiation of telephone calls (other than a call made for emergency purposes or made with the prior express consent of the called party) using automatic telephone dialing systems or an artificial or prerecorded voice to telephone numbers assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call.
In order to gain their mobile number, they will have to have a great deal of trust in you and a pre-existing relationship will help. They also need to know that what you'll be sending them via SMS message is exclusive offers, not the same offer that you give via email and social media. Be clear with your customers and use the following guidelines when introducing SMS marketing to your customers:
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