We’re firm believers that the follow-up is one of the most important elements of the selling process. After you fire off an email looking for an approval or confirmation, a short follow-up by text could be the perfect nudge to get your prospect to take a look. Remember, since 90 percent of text messages are read within a few minutes, there’s a good chance your SMS follow-up will be seen right away and prompt your prospect to answer.

Although investment in mobile marketing strategies like advergaming is slightly more expensive than what is intended for a mobile app, a good strategy can make the brand derive a substantial revenue. Games that use advergaming make the users remember better the brand involved. This memorization increases virality of the content so that the users tend to recommend them to their friends and acquaintances, and share them via social networks.[28]
The FCC implemented the Telephone Consumer Protection Act of 1991 (the “TCPA”) adopted rules, including prohibiting the initiation of telephone calls (other than a call made for emergency purposes or made with the prior express consent of the called party) using automatic telephone dialing systems or an artificial or prerecorded voice to telephone numbers assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call.

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To learn how your message can be improved, it’s important to analyse the results. Which parts of your message are not performing as well as expected? Is the open rate lower than expected? Or are people opening your message, but not taking any further action based on the contents of the message? Your analysis will tell you which parts of your message can do better and will help you to formulate your goal.  
By now, you have a pretty clear idea of what you need to improve to reach your goal. But how are you going to do that? You need to form a hypothesis about what you think would work better than the message you have now. You may already have some ideas about things that might work based on previous experiences. Or you may have no idea where to start. You can start with evaluating some email/SMS marketing best practices and see whether these would fit for your business. You will only know whether these are suitable for you once you start testing, but it gives you a solid starting point. 
Texting is immediate, with nearly 100% of texts being opened and 93% of them being opened within 3 minutes of being received. You’re pretty much guaranteed that at least the first step required for lead generation, reaching your customer, is covered with SMS. In addition to the open rates, texting has another benefit. It puts the power of decision in the customer’s hands.
If you send 10,000 emails in a marketing campaign, only a few hundred will likely be read—even if you have a brilliant headline, great copy, and a must-have offer. But if you text 10,000 people, you can be pretty sure that nearly all your recipients will read your message. If your conversion rate for SMS marketing is close to your conversion rate for emails, that translates to 10 or 20 times as much business.

Once your test is complete, you can analyse the results to determine whether the results confirm your hypothesis. Keep sample size and significance in mind so you never draw conclusions based on effects that resulted by chance. For example, if all conditions besides the test variable were the same and version A was sent out to 2000 recipients and had 3 conversions, and version B was also sent out to 2000 recipients but had 60 conversions, it’s safe to say that version B has performed significantly better. If you want to be sure about the significance of your results, you can always use a significance calculator.   


Log into your account ten minutes after your campaign should have launched. From the toolbar, click on "stats and reporting". For a campaign that is currently running, click on RVM statistics. The next screen will show you the status of the campaign. If the campaign has stopped because you have run out of eligible time zones, there are no more leads in your list, or for other reasons, that information will also be here.

By now, you have a pretty clear idea of what you need to improve to reach your goal. But how are you going to do that? You need to form a hypothesis about what you think would work better than the message you have now. You may already have some ideas about things that might work based on previous experiences. Or you may have no idea where to start. You can start with evaluating some email/SMS marketing best practices and see whether these would fit for your business. You will only know whether these are suitable for you once you start testing, but it gives you a solid starting point. 

As millennials start to dominate the workforce, it’s time to shift common sales practices to favor their preferences. If millennials are spending a lot of their time texting, the best bet for salespeople is to take the sales conversation to text message. The key is making sure you’re doing it in a way that sets you up for success, while avoiding the creepy salesperson label.
The easiest and most efficient way of sending an SMS marketing campaign is through a bulk SMS service provider. Enterprise-grade SMS providers will usually allow new customers the option to sign-up for a free trial account before committing to their platform. Reputable companies also offer free spam compliance, real-time reporting, link tracking, SMS API,[19] multiple integration options, and a 100% delivery guarantee. Most providers can provide link shorteners and built-in analytics to help track the return on investment of each campaign.
Our RVM platform are now able to deliver messages to compatible land lines, so we don�t scrub them now, unless specifically asked to do so. A compatible land line is a hard wired phone that uses voicemail service provided by the carrier and not an answering machine. This does not include VOIP services like Skype, Vonage, Google Voice, etc. It�s a good thing, because less numbers (leads) are discarded.
If your open rate is low, your goal will be to start improving that. If there are multiple parts of your message that you would like to improve, start with identifying the most important one. If, for example, your open rate and click-through-rate of the message’s contents are low, it would be better to first work on the open rate. After all, no one is going to see your improved content if no one is opening it in the first place. So, determine your goal and let that direct your focus towards the thing that needs improvement most.  
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