Mobile marketing via proximity systems, or proximity marketing, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast.[33] SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area. In the Philippines, GSM-based proximity broadcast systems are used by select Government Agencies for information dissemination on Government-run community-based programs to take advantage of its reach and popularity (Philippines has the world's highest traffic of SMS). It is also used for commercial service known as Proxima SMS. Bluewater, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone. For example, a retailer could send a mobile text message to those customers in their database who have opted-in, who happen to be walking in a mall. That message could say "Save 50% in the next 5 minutes only when you purchase from our store." Snacks company, Mondelez International, makers of Cadbury and Oreo products has committed to exploring proximity-based messaging citing significant gains in point-of-purchase influence.[34]
Our RVM platform are now able to deliver messages to compatible land lines, so we don�t scrub them now, unless specifically asked to do so. A compatible land line is a hard wired phone that uses voicemail service provided by the carrier and not an answering machine. This does not include VOIP services like Skype, Vonage, Google Voice, etc. It�s a good thing, because less numbers (leads) are discarded.
Due to the dynamic nature of (SMS/MMS) marketing technology and the messaging industry, the Messaging Compliance Rules are constantly being updated from time to time. As a result, I’d strongly encourage clients to review vendors’ terms and conditions and proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws.
if you watch the whole video with my Sms phone review, you will see that this simple system can be quite powerful when it comes to listbuilding and building any business. You get acess to cellphone numbers that are connected to this system. It does not mean that you should be answering calls on your cell phone all day long. In fact you do not have to call anyone ,if you don't want to.
For a more cost-effective solution, you can register a keyword on a shared short code, which means you will be assigned a unique SMS keyword but you will share the short code with other businesses. These short codes are great for competitions or lead generation for example, where customers can SMS your keyword and their details to the shared number to enter or request a quote or more information about your products and services.

The FCC implemented the Telephone Consumer Protection Act of 1991 (the “TCPA”) adopted rules, including prohibiting the initiation of telephone calls (other than a call made for emergency purposes or made with the prior express consent of the called party) using automatic telephone dialing systems or an artificial or prerecorded voice to telephone numbers assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call.

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